Mikaela Dragon, a hands-on, integrated Creative / Design Director based in London. 13+ years of experience championing brand stories across all touchpoints, currently freelancing → Previously Creative Director at Amazon PXT Tech → Previously Creative Lead of Amazon Treasure Truck. Winner of WACL Talent Award 2024. Co-president of Shesays London. Forever a campaigner for change.

Strategic, conceptual, multifaceted and story-obsessed. Finding joy at the intersection of advertising, design, arts and creative consciousness.
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Particularly good at solving problems that are too tricky to define, yet too painful to ignore. Got one? Let's chat ↗

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experiential - Concept, Art direction & Design
Archive — A selection of previous projects, side projects, concepts, and general play.
Thrive abu dhabi
Branding for a 3-day conference in the UAE
Pitch win | experiential - Art & Design
Branding for MozWeek - Mozilla's employee event
mozilla
Branding for MozWeek - Mozilla's employee event
art direction, illustration & Design
Archive — A selection of previous projects, side projects, concepts, and general play.
freelance
A selection of my recent quick freelance gigs
campaign - CoNCEPT & Project management
Archive — A selection of previous projects, side projects, concepts, and general play.
SHe says we act
LinkedIn-first recruitment campaign for IWD 25
Design - poster & Social content
In Search of Exquisite Meds—An unconventional theatre play
In search of exquisite medicines
An experimental theatre show emerging from life experiences, hopes and concerns loosely sewn together with a theme of connection and loneliness
AI art direction - art & character design
In Search of Exquisite Meds—An unconventional theatre play
ELOWYN - THE QUEST OF TIME
Upgrading the game's art direction and its characters
campaign - CoNCEPT & DESIGN
Believe Their Pain campaign's key visual - An open mouth sits next to a big, bold headline saying :"But you don't look sick"
Believe Their Pain
Raising awareness around hidden pain that women and non-binary people are enduring everyday
branding & Comms - Strategy & Design
Amazon GTMC — Work by Mikaela Dragon
Amazon People Experience Tech
Aligning Career Development org and Human Resource with Amazon's Employer brand
art direction
A phone on the table showing Rainbow Jazz on Amazon Music app
Amazon Music
Visual research for genre cover design
campaign - CoNCEPT & DESIGN
She Stands out campaign
She Stands Out campaign
An event series to help women promote their achievements
campaign - CoNCEPT & art direction
Cards for Admums
Mother's day
Celebrating working mums in the creative industry
Pitch win | 360 campaign concept
Archive — A selection of previous projects, side projects, concepts, and general play.
wuaki tv
Pan-EU awareness campaign
campaign - design
Archive — A selection of previous projects, side projects, concepts, and general play.
Amazon's thank you gift boxes
50,000 wellness gift boxes for Covid frontline workers across the UK
Experience
Freelance Creative Director / Senior Creative — self-employed
August 2023 — Present

Creative Director — Amazon PXT Tech
February 2022 — July 2023

Creative Lead — Amazon Treasure Truck
July 2019 — February 2022

Freelance Senior Creative —  McCANN London, Publicis.Sapient, Nufu / Engine, Shift6, Adludio
March 2017 — July 2019
Intro
I've been a Creative since 2010, helping brands' personalities shine holistically throughout their customer journey. A guardian of stories. A multi-faceted all-rounder who facilitates meaningful conversations, deeper connections and better solutions. Complexity, chaos and ambiguity? No problem.

I have worked directly with global clients of all sizes across 20+ industries. Brands trust me with their global digital campaigns (Hilton, Selfridges), local campaigns (The Body Shop, Pandora, Harvey Nichols), and launch activations (WWE, Samsung, Meta, OnePlus, Xbox, Lionsgate, and Aardman). Some even asked me to help tell their brand story to millions of employees around the world (Amazon) or in the UK (Lloyds Banks).
From art directing genre covers for Amazon Music to creating Netflix social content, building 2-meter-long LEGO tracks, or launching Disney fashion collaborations, I always deliver the brief with style.
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If you want to see photos of my award-winning dogs or read about the time I hosted a Leadership event at TikTok HQ or rescued a dog from a Cyprus mountain, check the About me section. Also, I'm planning an immersive exhibition next year, join me ↗.
Email ↗About me LinkedIn ↗
Mikaela Dragon © Creative since 2010. Proud mum of 3 sausage dogs