🌈  50,000 Rainbow Boxes were gifted across the UK  🌈
Delivery team celebrating beside the Treasure Truck van loaded with thank-you boxes
Rainbow "A little something to say thank you" gift box design on navy
Amazon's Covid Response team gifted NHS staff well-being boxes: treats, self-care products, escapism materials, and digital entertainment.

I designed the gift boxes with a Thank You note and social content for the project.
Pallets stacked with rainbow-taped thank-you boxes in a warehouse
Treasure Truck van delivering NHS thank-you boxesDriver unloading thank-you boxes from the Treasure Truck van"A little something to say thank you" rainbow box lid designThank-you card included in the NHS wellbeing boxes
Warehouse team with stacks of rainbow-taped thank-you boxesWorker in a hi-vis vest loading a rainbow-taped thank-you box into a vanHand holding the rainbow "A little something to say thank you" cardDelivery team in hi-vis vests beside two vansStaff member holding a rainbow-taped box in front of stacked boxesWoman unloading thank-you boxes from the back of a vanHospital staff collecting thank-you boxes from a trolleyStaff in protective suits holding their thank-you boxesDoctor in scrubs and a mask holding a thank-you boxGroup of hospital staff holding their thank-you boxesCare workers outside holding their thank-you boxesMan beside a large stack of rainbow-taped thank-you boxesNurse holding a thank-you box beside cages of boxes
With a strict £250K budget, I opted for a cost-effective, eco-friendly design solution. 50,000 Rainbow Boxes were gifted by Sept 2020.

Branded rainbow tape over Amazon boxes saved costs while maintaining impact.
Tweet from an NHS worker smiling with her Amazon gift boxTweet from a nurse holding her gift box in front of rainbow drawingsTweet from University Hospital Southampton thanking Amazon for the gift boxesTweet from surgical care staff thanking Amazon for the boxes and the rainbow tapeTweet from East and North Hertfordshire Hospitals' Charity about the gift parcelsTweet from a healthcare worker thanking Amazon for her gift boxTweet from a neuro nurse thanking Amazon for the gift boxesTweet thanking Amazon for the treasure boxes, with a photo of a boxTweet showing the contents of a thank-you box: a candle, treats and the rainbow card
Mikaela Dragon © Creative since 2010. Proud mum of 3 sausage dogs