Deliverables
• OOH billboards
• Infographic
• Social
• Campaign webpage
• PR article
• HR toolkit
• Linkedin live chat
• Infographic
• Social
• Campaign webpage
• PR article
• HR toolkit
• Linkedin live chat
SheSays partnered with JCDecaux to launch 'Believe Their Pain'—raising awareness of hidden illnesses women and non-binary people endure.
Phase 1 of the campaign features 250 UK-wide OOH billboards using statistics and quotes like 'You don't look sick.' to highlight the misconception about hidden conditions.
The billboards are supported by social content and a dedicated resources page for those with a hidden illness or disability, as well as employers to use.
Phase 1 of the campaign features 250 UK-wide OOH billboards using statistics and quotes like 'You don't look sick.' to highlight the misconception about hidden conditions.
The billboards are supported by social content and a dedicated resources page for those with a hidden illness or disability, as well as employers to use.
WHY HIDDEN PAIN?
Research conducted by SheSays found that 83% of women and non-binary people hide their pain—62% fear workplace judgment, 52% believe it limits opportunities. One in two women feel their pain was dismissed because of their gender.
It can be hard to advocate for yourself when you face potential discrimination. So we want everyone else to become visible allies for an invisible issue.
THE RESULT:
• Over 11M impressions for a combined value of £173K
• Press coverage: a combined total of 1,753,108 UVM
• LinkedIn partnership: LinkedIn Live event with UK and EU audience, featured in LinkedIn's Get Hired newsletter (2M recipients).
Research conducted by SheSays found that 83% of women and non-binary people hide their pain—62% fear workplace judgment, 52% believe it limits opportunities. One in two women feel their pain was dismissed because of their gender.
It can be hard to advocate for yourself when you face potential discrimination. So we want everyone else to become visible allies for an invisible issue.
THE RESULT:
• Over 11M impressions for a combined value of £173K
• Press coverage: a combined total of 1,753,108 UVM
• LinkedIn partnership: LinkedIn Live event with UK and EU audience, featured in LinkedIn's Get Hired newsletter (2M recipients).
