Deliverables
• OOH billboards
• Infographic
• Social
• Campaign webpage
• PR article
• HR toolkit
• Linkedin live chat
• Infographic
• Social
• Campaign webpage
• PR article
• HR toolkit
• Linkedin live chat
SheSays, the non-profit organisation championing gender equality in the creative industries, partnered with JCDecaux Community Channel to launch a nationwide ‘Believe Their Pain’ campaign to raise awareness around hidden pain - hidden illnesses and disabilities that women and non-binary people endure in silence every day.
Phase 1 of the campaign features UK-wide OOH billboards.
The key visual uses shocking statistics and real quotes, such as “You don’t look sick” and ‘1 in 2 women feel their pain was dismissed because of their gender’ to highlight the misconception about hidden conditions.
The campaign can be seen at 250+ digital sites across the UK, which could include premium sites such as the M4 Torch, Shoreditch Showcase, and Marylebone Tower.
The OOH billboards are supported by social content and a dedicated resources page for those with a hidden illness or disability as well as employers to use. It includes three simple steps to start normalising the conversation around hidden pain and making a positive change: 1) Believe them, 2) Educate yourself and 3) Advocate for them.
Phase 1 of the campaign features UK-wide OOH billboards.
The key visual uses shocking statistics and real quotes, such as “You don’t look sick” and ‘1 in 2 women feel their pain was dismissed because of their gender’ to highlight the misconception about hidden conditions.
The campaign can be seen at 250+ digital sites across the UK, which could include premium sites such as the M4 Torch, Shoreditch Showcase, and Marylebone Tower.
The OOH billboards are supported by social content and a dedicated resources page for those with a hidden illness or disability as well as employers to use. It includes three simple steps to start normalising the conversation around hidden pain and making a positive change: 1) Believe them, 2) Educate yourself and 3) Advocate for them.
WHY HIDDEN PAIN?
Research conducted by SheSays found that 83% of women and non-binary people hide their pain. Mental health and neurodiverse were the highest conditions that people were hiding, with 62% doing so due to fear of judgement and prejudice at work, and 52% believing it could limit promotion or opportunities at work if employers found out.
Women are more likely than men to be afflicted by chronic pain (of which 96% is invisible) yet one in two women feel they’ve had their pain ignored or dismissed because of their gender. That means invisible impairments are a feminist issue.
It can be hard to advocate for yourself when you face potential discrimination. So we want everyone else to become visible allies for an invisible issue.
Research conducted by SheSays found that 83% of women and non-binary people hide their pain. Mental health and neurodiverse were the highest conditions that people were hiding, with 62% doing so due to fear of judgement and prejudice at work, and 52% believing it could limit promotion or opportunities at work if employers found out.
Women are more likely than men to be afflicted by chronic pain (of which 96% is invisible) yet one in two women feel they’ve had their pain ignored or dismissed because of their gender. That means invisible impairments are a feminist issue.
It can be hard to advocate for yourself when you face potential discrimination. So we want everyone else to become visible allies for an invisible issue.
