Various customer's digital touchpoints: on Amazon app & social
Treasure Truck was fuelled by FOMO. The programme invited customers to subscribe to daily SMS notifications about limited time offers on trending products and exclusive events.
As the UK Creative Lead, I managed the end-to-end creative to ensure brand consistency across all touch points, liaised with various stakeholders, both internally (PR, Legal, vendor managers, Marketing, Tech) and externally (50+ clients, agencies).
As the UK Creative Lead, I managed the end-to-end creative to ensure brand consistency across all touch points, liaised with various stakeholders, both internally (PR, Legal, vendor managers, Marketing, Tech) and externally (50+ clients, agencies).
Print ad on Time Out London
From the latest tech devices, smart toys, tasty gin to kitchen gadgets, Treasure Truck was always full of surprises.
THE SHOPPING EXPERIENCE:
1. Customers who subscribed to the programme received a text message on the offer day.
2. The SMS launched Amazon shop, allowing them to shop for that day's offer. Throughout the day, the Truck travelled to different locations.
3. Customers came to pick up their orders at their chosen time and location. They were invited to play games to win offer-related prizes.
My day-to-day involved:
• Connecting with clients to obtain assets and brand guidelines
• Designing and optimising digital assets to be uploaded onto Amazon's internal platform and Treasure Truck's social channels.
All assets needed to adhere to all 3 brand guidelines: Amazon Retail, Treasure Truck and clients'.
• Liaising with other Amazon teams (PR, Legal etc) when needed.
• Brainstorming, designing, and evaluating CRM marketing activities & materials to meet Treasure Truck's subscriber goals.
• Streamlining the creative process to increase proficiency as we scaled up and diversified our creative offerings.
• Curating and allocating budgets for IRL games.
1. Customers who subscribed to the programme received a text message on the offer day.
2. The SMS launched Amazon shop, allowing them to shop for that day's offer. Throughout the day, the Truck travelled to different locations.
3. Customers came to pick up their orders at their chosen time and location. They were invited to play games to win offer-related prizes.
My day-to-day involved:
• Connecting with clients to obtain assets and brand guidelines
• Designing and optimising digital assets to be uploaded onto Amazon's internal platform and Treasure Truck's social channels.
All assets needed to adhere to all 3 brand guidelines: Amazon Retail, Treasure Truck and clients'.
• Liaising with other Amazon teams (PR, Legal etc) when needed.
• Brainstorming, designing, and evaluating CRM marketing activities & materials to meet Treasure Truck's subscriber goals.
• Streamlining the creative process to increase proficiency as we scaled up and diversified our creative offerings.
• Curating and allocating budgets for IRL games.
Throughout the day, the Truck travelled to different locations. Our customers arrived at the Truck to pick up their orders, played games and won prizes to go with their orders
THE EVENT EXPERIENCE:
Similar to the shopping experience, the programme subscribers received text messages about the exclusive event on the event day. Treasure Truck events were free to attend by both the public and subscribers (pending on venue's capacity). From product demo, sampling, movie launch to celebrity meet & greet, Treasure Truck's events were family friendly, accessible and always delightful.
Similar to the shopping experience, the programme subscribers received text messages about the exclusive event on the event day. Treasure Truck events were free to attend by both the public and subscribers (pending on venue's capacity). From product demo, sampling, movie launch to celebrity meet & greet, Treasure Truck's events were family friendly, accessible and always delightful.
SMALL ACTS OF KINDNESS
Treasure Truck's partnership with local charities
#SmallActsOfKindness encouraged Treasure Truck's social followers to nominate their favourite local charities to receive donations.
Small Acts of Kindness' Instagram posts