Various customer's digital touchpoints: on Amazon app & social
Fuelled by FOMO, Treasure Truck's daily SMS click-and-collect offers on trending products and exclusive IRL events.
As the UK Creative Lead, I managed the end-to-end creative, liaised with stakeholders, both internally (PR, Legal, vendor managers, Marketing, Tech) and externally (50+ clients, agencies). I streamlined the creative process, scaled the creative offerings as we grew: 1-2 offers a week + 1 event per 3 months → 5 offers + 1 event per week.
As the UK Creative Lead, I managed the end-to-end creative, liaised with stakeholders, both internally (PR, Legal, vendor managers, Marketing, Tech) and externally (50+ clients, agencies). I streamlined the creative process, scaled the creative offerings as we grew: 1-2 offers a week + 1 event per 3 months → 5 offers + 1 event per week.
Print ad on Time Out London
From the latest tech devices, smart toys, tasty gin to kitchen gadgets, Treasure Truck was always full of surprises.
THE SHOPPING EXPERIENCE:
1. Subscribers received SMS offers.
2. SMS launched the Amazon app for them to shop the offer; the Truck travelled to different locations throughout the day.
3. Customers picked up orders and played games for prizes.
My day-to-day involved:
• Obtained client assets and brand guidelines
• Designed digital assets adhering to Amazon Retail, Treasure Truck, and client guidelines
• Liaised with PR and Legal
• Evaluated CRM marketing
• Streamlined creative process and diversified creative service
• Allocated IRL game budgets
1. Subscribers received SMS offers.
2. SMS launched the Amazon app for them to shop the offer; the Truck travelled to different locations throughout the day.
3. Customers picked up orders and played games for prizes.
My day-to-day involved:
• Obtained client assets and brand guidelines
• Designed digital assets adhering to Amazon Retail, Treasure Truck, and client guidelines
• Liaised with PR and Legal
• Evaluated CRM marketing
• Streamlined creative process and diversified creative service
• Allocated IRL game budgets
Throughout the day, the Truck travelled to different locations. Our customers arrived at the Truck to pick up their orders, played games and won prizes to go with their orders
THE EVENT EXPERIENCE:
Subscribers received event details via SMS. Free events included product demos, sampling, movie launches, and celebrity meet & greets—family-friendly, accessible, delightful.
Subscribers received event details via SMS. Free events included product demos, sampling, movie launches, and celebrity meet & greets—family-friendly, accessible, delightful.
SMALL ACTS OF KINDNESS
Treasure Truck's partnership with local charities
#SmallActsOfKindness encouraged Treasure Truck's social followers to nominate their favourite local charities to receive donations.
Small Acts of Kindness' Instagram posts