94% of mothers in advertising believe the industry fails them. Inappropriate comments compound the juggling act. I set out to change how advertising talks to mums.
THE IDEA:
Mother's Day cards delivered appreciation and respect for working mums. A social campaign highlighted what not to say to mums.
THE DESIGN:
Using insights from real mums, I selected diverse female designers to create playful, quirky cards."
THE CAMPAIGN:
Cards sold via Shesays eBay. Social posts launched pre-Mother's Day.
Mother's Day cards delivered appreciation and respect for working mums. A social campaign highlighted what not to say to mums.
THE DESIGN:
Using insights from real mums, I selected diverse female designers to create playful, quirky cards."
THE CAMPAIGN:
Cards sold via Shesays eBay. Social posts launched pre-Mother's Day.
