☻ 4 nights of performance: 2 sold outs & 1 standing ovation ☻
Show director & producer: El Chen
Assistant director: Elena Burciu
Assistant producer: Merlin Stevens
Tech genie: Atrix Morgana Jean Cragnotti
Graphic designer: Mikaela Dragon
Social media: Beatriz Do O
Marketing: Holly Walters
Photographer: Paul Tait
Assistant director: Elena Burciu
Assistant producer: Merlin Stevens
Tech genie: Atrix Morgana Jean Cragnotti
Graphic designer: Mikaela Dragon
Social media: Beatriz Do O
Marketing: Holly Walters
Photographer: Paul Tait
In Search of Exquisite Medicines explored connection beyond logic: imagination, visceral senses, deep presence.
I designed posters, art directed the photoshoot, created social content, and performed onstage.
I designed posters, art directed the photoshoot, created social content, and performed onstage.
THE CHALLENGE: visualising a show with no scripts, plots, linear stories, or key takeaways.
Three poster variations: Concept, Cast Light, and Cast Dark. The Concept version promoted pre-sales before the photoshoot took place. Cast versions introduced members via posters and animated GIFs.
Three poster variations: Concept, Cast Light, and Cast Dark. The Concept version promoted pre-sales before the photoshoot took place. Cast versions introduced members via posters and animated GIFs.
Concept version
The concept uses a prism as a metaphor for discovering beauty from diverse viewpoints. Bold yet delicate typography emphasises beauty's ephemeral essence.
Cast version - Light
The design captures the cast's emotional spectrum throughout their journey, mirroring emotions conveyed in the final performance.
Cast version - Dark
The director loved both, so we used both!
CONCEPT Design exploration
Route 1: individual journey
Individual journeys searching for medicines. Some find beauty in the world around them, others look inwards. The search is beauty.
CONCEPT Design exploration
Route 2: collective journey
Collective journey showing ensemble interactions: movements, story sharing, exercises. Sparks from connections became materials for the final performance.
Using AI, I developed stock photos to show diverse movements.
After choosing the design, I found the perfect shade of blue.
Meet the Cast social posts
In Search of Exquisite Medicines' original cast
THE PERFORMANCE
"The piece itself is a series of mixed scenes, musical numbers and movements emerging from life experiences, hopes and concerns loosely sewn together with a theme of connection and loneliness."
- The Review Hub -
"The piece itself is a series of mixed scenes, musical numbers and movements emerging from life experiences, hopes and concerns loosely sewn together with a theme of connection and loneliness."
- The Review Hub -
