THE IDEA
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SheSays, We Act became Shesays' largest-ever drive for male allies, turning the platform’s most recognisable behaviours—tagging, job posts, and self-congratulatory updates—into tools for change.
We launched with a fake “We’re hiring allies” job post and asked people to tag an office ally. Then they tagged someone. Then they… well, you get the idea.
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‍Result? LinkedIn’s performativity—normally a punchline—became our launchpad.

Language matters. We ensured gender inclusivity throughout the campaign in language and messaging. We wanted to be clear that this was not an attempt to single out any one gender. Instead, we aimed to unite us all into focussing on one common goal.

THE EXECUTION
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Platform-first thinking. Zero budget. Real traction.

LinkedIn-first campaign built around a tongue-in-cheek “We’re hiring allies” job post. Microsite and sign-up form for deeper engagement.
→ Partners & allies with strong followers shared "I applied to be an ally" post in response to the job post and encouraged others to apply. Recruiters like Major Players joined in, reposting the listing like it was real.
→ Community managers kept momentum up, stoking the conversations with comments and boosting reach.
‍→ Instagram support with stories, carousels, and contributor shoutouts.
‍→ PR stunt: a fake protest photoshoot with “We Want Allies” messages as the campaign's visual hook.

‍Post-campaign extensions: toolkit co-created with allies, new podcast episodes, and live events planned throughout the year.

THE RESULT
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• 31,386 LinkedIn impressions
• 490 new volunteers signed up to support or contribute to the toolkit
• 1.78 million editorial reach from press coverage
• 5.8k Instagram views, 68% from non-followers

We gave allies a low-friction way in the conversation, without centering themselves—and a meaningful way forward.