To reinforce greater design unity throughout Amazon Music platform, the brand sought to establish an engaging global visual language system that resonates with music lovers, and helps listeners navigate the service through the cohesive way the information is visualised across its playlists and stations.

Each genre is given their own identity within Amazon Music’s overarching visual language. The genre visual research lays the foundation of the style guide creation. I worked on the research for Jazz and Gospel/ Christian genres.