Amazon Music genre cover art direction
Art direction | Visual research | Style guides
Amazon Music
JAZZ:
How do you move listeners from ‘Alexa, play Jazz’ to ‘Alexa, play Electronic Jazz’? I distilled jazz into four building blocks:
• Colour: Jazz Blue with a brass gradient, a nod to its horns and the Art Deco era
• Pattern: shapes from the instruments, like piano keys and saxophone keys
• Illustration: hand-drawn waves that move like improvisation
• Composition: clean, spacious, instantly readable
How the art direction is translated in the current playlist design
See them live ➝CHRISTIAN & GOSPEL:
How do you show faith without religious symbols? Light, rays and calm colour: what inner peace looks like.
How the art direction is translated in the current playlist design
See them live ➝