🎷  Live designs: Jazz | Christian & Gospel  🎷   
Amazon Music sought a global visual language system resonating with listeners. Each genre received its own identity. I researched Jazz and Gospel/Christian genres for style guide creation.
JAZZ RESEARCH:

How do I encourage listeners to move from ‘Alexa, play Jazz’ to ‘Alexa, play Electronic Jazz’? The design needs to capture the true essence of Jazz, its spontaneity and energy, while showcasing the diverse interpretation and styles.
How the art direction is translated in the current playlist design
CHRISTIAN & GOSPEL RESEARCH:

How to show Christian music without showing religion? What does inner peace look like?
How the art direction is translated in the current playlist design
Mikaela Dragon © Creative since 2010. Proud mum of 3 sausage dogs