🎷 Set the art direction in 2020. Still live on Amazon Music today. 🎷
Amazon Music Jazz playlist covers on a phone in warm light
Amazon Music Bebop playlist cover: red background with gold, black and blue cut-paper shapes
The brief: a global visual language where every genre has its own identity.
Amazon Music web player showing the Best of Bebop playlist with its cover
JAZZ:
How do you move listeners from ‘Alexa, play Jazz’ to ‘Alexa, play Electronic Jazz’? I distilled jazz into four building blocks:
• Colour: Jazz Blue with a brass gradient, a nod to its horns and the Art Deco era
• Pattern: shapes from the instruments, like piano keys and saxophone keys
• Illustration: hand-drawn waves that move like improvisation
• Composition: clean, spacious, instantly readable
Jazz research board: colour recommendation of Jazz Blue with brass gradients and reference imagesJazz research board: composition references with clean layouts and negative spaceJazz research board: pattern references using shapes from instrumentsJazz research board: hand-drawn illustration references with flowing lines
How the art direction is translated in the current playlist design
See them live  ➝
Amazon Music "Sax Genius" playlist cover: orange saxophone-key shapes and gold circles on navyAmazon Music "Jazz Fusion" playlist cover: blue, brass and orange semicirclesAmazon Music "Great Jazz Guitarists" playlist cover: brass string lines on blueAmazon Music "Great Jazz Pianists" playlist cover: piano-key shapes on blueAmazon Music "Vocal Jazz" playlist cover: black arcs and shapes on redAmazon Music "Morning Jazz" playlist cover: black geometric shapes on warm brown
Amazon Music Christian genre page showing the green playlist covers
CHRISTIAN & GOSPEL:
How do you show faith without religious symbols? Light, rays and calm colour: what inner peace looks like.
Christian & Gospel research board: calm green colour paletteChristian & Gospel research board: stained-glass pattern referencesChristian & Gospel research board: imagery references of light and calm landscapesChristian & Gospel research board: typography and graphic element references
How the art direction is translated in the current playlist design
See them live  ➝
Amazon Music "Top Christian" playlist cover: rays of light in sage greenAmazon Music "Praise Party" playlist cover: light breaking through in deep greenAmazon Music "Acoustic Christian" playlist cover: guitar strings as rays of lightAmazon Music "Modern Hymns" playlist cover: abstract cross of light bars on tealAmazon Music "Christian Pop" playlist cover: soft green cross shapes on pale yellowAmazon Music "Praise & Worship" playlist cover: radiating starburst of light on green
Mikaela Dragon © Creative since 2010. Proud mum of 3 sausage dogs