A selection of previous projects, side projects, concepts, and general play.
Pitch win
360 brand awareness campaign Lead Creative @ Rakuten Marketing
Wuaki (now Rakuten TV) is a Spanish streaming service competing with Netflix. I was the sole creative, pitching 2 concepts in Barcelona. We won!
CONCEPT 1: WUAKI FAMILY
Make Wuaki today's family fireplace.
Think X-factor meets Gogglebox: a contest finds ambassador families who produce content, attend red carpets, interview cast, and review movies. Annual global family party.
CONCEPT 2: WHAT IS WUAKI?
Nobody knows Wuaki. The concept: Wuaki is the unsolved mystery all the greatest movies share. Everyone searches for the unknown Wuaki
Interactive mobile ad ideation
Pitch concept Design Freelance @ Adludio
Adludio is an AI-powered platform that delivers interactive mobile advertising. During 2018-2020, I proposed and visualised pitch concepts for their mobile sensory ads. These briefs usually had 24 hour turnover.
Branding for Growth & Grace Collective
Creative Director / Co-Founder June 2019
I co-founded Growth & Grace Collective, connecting professionals from different backgrounds. We foster growth across mental, physical, and professional areas through community and knowledge-sharing.
The brand centres on sustainable personal growth. 'G&G' abbreviates the name with flowers blossoming from the 'g' as a symbol of flourishment. The incomplete 'g' in the identity shows one never stops growing. Bold complementary colours represent community power.
#CreativeBitches
Interview series for Shesays 2018 – 2019
#CreativeBitches was a light-hearted, endearing and fun interview series in which I discussed ‘Dogs and Careers’ with female talents in the creative industry.
Influencer brief design
PPT Design | Freelancer @ Shift 6 2020
I regularly designed influencer briefs in PPT for clients so that their teams can easily edit the content for future campaigns.
