A selection of previous projects, side projects, concepts, and general play.
Pitch win
360 brand awareness campaign Lead Creative @ Rakuten Marketing
Wuaki (now Rakuten TV) is a Spanish streaming service competing with Netflix. I was the sole creative, pitching 2 concepts in Barcelona. We won!
CONCEPT 1: WUAKI FAMILY
Make Wuaki today's family fireplace.
Think X-factor meets Gogglebox: a contest finds ambassador families who produce content, attend red carpets, interview cast, and review movies. Annual global family party.
CONCEPT 2: WHAT IS WUAKI?
Nobody knows Wuaki. The concept: Wuaki is the unsolved mystery all the greatest movies share. Everyone searches for the unknown Wuaki
Interactive mobile ad ideation
Pitch concept Design Freelance @ Adludio
Adludio is an AI-powered platform that delivers interactive mobile advertising. During 2018-2020, I proposed and visualised pitch concepts for their mobile sensory ads. These briefs usually had 24 hour turnover.
Branding for Growth & Grace Collective
Creative Director / Co-Founder June 2019
I co-founded Growth & Grace Collective, connecting professionals from different backgrounds. We foster growth across mental, physical, and professional areas through community and knowledge-sharing.
The brand centres on sustainable personal growth. 'G&G' abbreviates the name with flowers blossoming from the 'g' as a symbol of flourishment. The incomplete 'g' in the identity shows one never stops growing. Bold complementary colours represent community power.
#CreativeBitches
Interview series for Shesays 2018 – 2019
#CreativeBitches was a light-hearted, endearing and fun interview series in which I discussed ‘Dogs and Careers’ with female talents in the creative industry.
Influencer brief design
PPT Design | Freelancer @ Shift 6 2020
I regularly designed influencer briefs in PPT for clients so that their teams can easily edit the content for future campaigns.
Digital campaigns for fashion collabs
Art direction | Design | Design management KOOVS x Disney
Koovs.com is an online Western fashion portal catering to young, aspirational middle-class Indians. DisneyxKoovs 2017 offered fashion hipster versions of Disney-princess.
I designed the desktop and mobile layout and worked with the developers and media team in India to launch the landing page, the campaign newsletter and social content.
Desktop version
Newsletter
Digital campaigns for fashion collabs
Art direction | Design | Design management KOOVS x Marvel
MARVEL X KOOVS
Koovs' 2017 capsule collaboration with Marvel featured everyday streetwear with strong iconic superhero details.
Desktop version
Newsletter
Cadbury Easter Pitch
Freelance
Easter is the second most popular time for eating chocolate. Cadbury produces over half of all Easter Eggs. 500 million Creme Eggs are made yearly. THE CHALLENGE A digital concept honoring Easter traditions while offering something new.
THE IDEA Easter Creme Egg Hunt: AR campaign with geo-targeting. Cadbury hides eggs in partner shops. Players hunt using glitch notifications for White Creme Eggs.
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