MY ROLE:
I revamped Treasure Truck's social strategy, prioritising Instagram. Created three content pillars: brand offers, team, and message. Trained field staff to capture customer interactions.
To push social in our brand partnership deal, I piloted an organic social competition format with a WWE Championship Title Belt Giveaway.
THE RESULTS:
The pilot increased our followers by 51% (1,200 to 2,500) and attracted 1.7K likes. The strategy grew followers by 610%, unlocked new revenue channels, and increased budget allocation.
Over the years, this strategy change grew Treasure Truck’s social followers by 610%, resulting in an increase in budget allocation and repeat business.
I revamped Treasure Truck's social strategy, prioritising Instagram. Created three content pillars: brand offers, team, and message. Trained field staff to capture customer interactions.
To push social in our brand partnership deal, I piloted an organic social competition format with a WWE Championship Title Belt Giveaway.
THE RESULTS:
The pilot increased our followers by 51% (1,200 to 2,500) and attracted 1.7K likes. The strategy grew followers by 610%, unlocked new revenue channels, and increased budget allocation.
Over the years, this strategy change grew Treasure Truck’s social followers by 610%, resulting in an increase in budget allocation and repeat business.
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